Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc. is promising just that. It has successfully completed the first phase of the Portable People Meter (PPM) US market trial with the release of a third round of ratings comparisons for its new television, cable and radio audience measurement system.

Compared to ratings reported by current TV and radio audience measurement systems, the PPM reports higher total-day average quarter-hour (AQH) estimates for consumer use of electronic media - radio, TV and cable, a company release says. According to its findings, this new ratings technology is capable of tracking media exposure missed by today?s generation of TV and radio ratings methods.

"Our success in the first phase of the US market trial keeps us on a fast track to deploy the Portable People Meter in local markets across the United States," said Marshall Snyder, president, Worldwide Portable People Meter Development, Arbitron Inc. "By the second quarter of 2002, the industry will have the first direct comparisons of PPM audience estimates for individual radio and TV stations as well as cable networks. This is the information our customers have been looking forward to as they prepare to use a new way of measuring radio, television and cable audiences."

The PPM has been undergoing US market trials within the Philadelphia TV market since December 2000. The next phase in Arbitron?s demonstration of the PPM is to expand the sample to at least 1,500 people across the entire Philadelphia designated market area beginning January 2002. The increased sample size in the second phase of the trial will allow direct comparisons of audiences for individual radio stations and formats, TV stations and cable networks. Reports say $ 100 million is the investment going into the project.

Nielsen Media Research is providing financial support and its television survey research expertise in this trial of the PPM. Nielsen also has an option to join Arbitron in the commercial deployment of the Arbitron PPM in the US.

The PPM is a pager-sized device that is carried by consumers. It automatically detects inaudible codes that TV and radio broadcasters as well as cable networks embed in the audio portion of their programming using encoders provided by Arbitron. At the end of each day, the survey participants place the meters into base stations that recharge the devices and send the collected codes to Arbitron for tabulation. The meters are equipped with a motion sensor that allows Arbitron to monitor the compliance of the PPM survey participants every day - a quality control feature unique to the Arbitron PPM in the realm of media research, the company claims.

Queried as to the practical possibilities of such a technology becoming the industry norm, LV Krishnan , CEO, TAM India, a joint venture between AC Nielsen and IMRB, said while improvements in the ratings system was what everyone wanted, whether it was practically implementable was the key. There were a number of companies working on new technologies and products to provide ratings data but the problem so far has been the cost factor, he pointed out.

Elaborating, he said despite India being a much younger television market its ratings were based on the people meter system (TAM has 3,454 meters installed across 27 cities and towns while ORG MARG?s INTAM coverage is based on 3,637 meters in 29 cities). The US has around 6,000 meters but they sample only roughly half the TV viewing spectrum. In the smaller interior centres it is still the diary notation system (quite outdated) which is used to register programme viewing habits, he points out, indicating that the cost factor is what prevents the whole of the US being under the peoplemeter system.
 

Television Eighteen India Ltd (TV18), is reorganising its operations and plans to retain office space only in the three metros of Mumbai, Delhi and Bangalore.

According to Haresh Chawla, CEO, TV18, the effort was to maximise resource utilisation. Chawla said the company was in the process of expanding its news gathering operations to other cities in the country while at the same time doing away with office establishments unless absolutely necessary. As part of this "operational realignment" the Chennai and Kolkata offices would be closed, he said. Content providers would continue to be based in two the cities but will operate on a retainer basis. Justifying the decision, Chawla said this would allow for people to be stationed in more cities.

Chawla said news gathering operations would be expanded to Ahmedabad and then Hyderabad within the next quarter. TV18 is also in the process of identifying other news centres in the country but no firm decisions have been made as yet on where these will be located and when they become operative.

Doordarshan Kendra Mumbai asserted its might among its peers at the recently held Doordarshan Awards 2001 by walking away with the cream of the honours.
It shared the major DD award with DDK New Delhi as the Best Kendra of the year 2001. DDK Mumbai also bagged the award for the Best TV Show Tak Dhina Dhin produced by Neena Raut, for its 200th episode. It also won the best youth programme Option, produced by Sharan Birajadar.

Held for the first time in the 42-year history of the pubcaster, the Doordarshan Awards are given for programmes produced by the regular employees of Kendras across the country termed ‘inhouse productions‘. Awards were also given away to employees of the public broadcaster working in any capacity other than producing programmes, that is, allied services of Doordarshan. The awards aim to select and promote in house programmes of thematic, aesthetic and technical excellence and to encourage in house talent from among regular DD staff. The award consists of a trophy and prize money of Rs 25,000 in each category.

The event to mark the awards ceremony, held at the Siri Fort auditorium in New Delhi, was produced by DDK Mumbai too. Titled Geetanjali, the show, anchored by Tom Alter and Mrinal Kulkarni featured old film songs based on the nine Indian rasas. A 40 strong troupe of artistes including Sudesh Bhosale, Suresh Wadkar and Sadhana Sargam were flown down to Delhi for the event, an official DD release says.