• IBF

    IBF Press Release

    May 10, 2002

    The Indian Broadcasting Foundation (IBF) members met in New Delhi today to discuss the implication of the proposed Co

  • Recreate Solutions bags contract for Canal+Technologies, Digital Interactive Television Group and Insead

    Submitted by ITV Production on May 10, 2002
    News Headline

    Recreate Solutions, a media services company based in London and Mumbai, has won three overseas contracts in interactive television programming.
    The company has signed on Canal+ Technologies, Digital Interactive Television Group and Insead. The three contracts are collectively worth over two and a half million US Dollars per annum. The Canal+ Technologies contract alone, would bring in over one million dollars to Recreate Solutions annually an company release informs.

    Recreate Solutions is working with Canal+ Technologies (C+T) to develop a karaoke system using the C+T Mediahighway Platform. This karaoke system would enable subscribers of a pay music channel to sing-along while a song is playing. It is also in discussions with Canal+ Technologies to develop a cricketing application around the platform, according to an official release.

    This would be based for the South Asian and Middle Eastern markets where Canal+ Technologies Mediahighway is already deployed. Recreate is also representing the interests of Canal+ Technologies in the Indian conditional access software market.

    With Digital Interactive Television a UK based television company, Recreate is working on a new Bingo Channel through which users will be able to play Bingo live over channel. Bingo is a game similar to the homegrown tambola and through this gaming application; people will be able to play simultaneously through their set top boxes using their remote controls.

    Recreate is also working with Insead, a French business school, to create interactive content and taking their entire online courses to disseminate through the broadband intranets.

    According to Recreate Solutions CEO Bhaskar Majumdar, the contracts, won against stiff global competition, would lead Recreate into a cash flow positive status in this quarter.

  • ITV

    Recreate Solutions bags contract for Canal+Technologies, Digital Interactive Television Group and Insead

    May 10, 2002

    Recreate Solutions, a media services company based in London and Mumbai, has won three overseas contracts in interact

  • Rasna gets Asha to promote new brand image

    May 10, 2002

    Rasna has roped in well known singer Asha Bhonsle to push its revamped corporate image - 'Relish A Gain', and with it

  • Danger makes new marketing initatives

    May 10, 2002

     Film producer Vasant Chedda has hit upon a novel strategy to reach out to viewers directly with his new offering, Da

  • Media Futures looks to add value to ETC's music channel

    Submitted by ITV Production on May 09, 2002
    News Headline

    Media Futures, the media consulting wing of Lintas India, has been put in charge of formulating a strategy for ETC Music.
    The two year contract, says National Business Manager, Media Futures, Vijay Pherwani, will have a two pronged goal - increase channel consumption and position the channel as attractive to the advertising community. At the moment, research from both the consumer and media perspective is being conducted across major cities in the country, he says.

    Results of the research study are expected to roll in a couple of weeks and will be used by Media Futures to identify areas in which they will be able to add value to the channel. From the research, Media Futures also expects to have an idea as to how the channel is to be positioned to be different from rivals like B4U Music and MTV.

    Media reports quote ETC Networks? CEO Pradeep Dixit as saying that this was part of the channel?s consolidation and expansion process.

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