MUMBAI: The New Media Group (TNMG) and Taj Television, which owns sports channel Ten Sports, have formed a partnership.

TNMG will distribute and market Taj Television's assets to users in Japan and Korea.

TNMG president Randy McGraw says, “We have been really impressed with the content that Ten Sports is producing, the company’s management, and its direction.

“This strategic tie-up goes a long way toward our mission of establishing the preeminent IPTV and sports community management portal for the growing number of people that are under-serviced by legacy broadcasting, DTH and CATV systems in the markets where they live. We are happy to be working with Taj Television.”

Under the agreement between companies, TNMG will distribute Ten Sports to a community of 200,000 South East Asian and Subcontinent community members living and working in Japan and Korea. Taking advantage of the regions broadband and 3G mobile infrastructure, TNMG will work with Taj Television Limited initially on TV offerings, and will eventually will develop offerings for consumption on TV, PC, and mobile phones.

TNMG says that it will give its viewers the World On-Demand, and we are happy to have this solution. South Asians all over Asia will now be able to watch cricket, football, hockey, tennis, and see their favorite players and home teams doing it.

The two companies will eventually collaborate on new, interactive offerings for consumers of Ten Sports’ content.

The companies began services in Japan and other East Asian markets in December, 2006.