MUMBAI: Prawaal Upadhyay has recently assumed the role of senior director of media planning at EssenceMediacom India, bringing over 14 years of extensive experience in media strategy and planning.
Upadhyay joined EssenceMediacom in October 2022 as media planning director and was promoted to his current position in October 2024. Prior to this, he held the position of associate director of planning from January 2019 to October 2022 at the company's Gurugram office.
Before his tenure at EssenceMediacom, Upadhyay served as business group head at GroupM for over three years, following roles as media manager at Zenith and media executive at Lodestar UM.
A marketing professional with a strong academic foundation, Upadhyay completed a postgraduate programme in advertising communication and marketing at EMPI Business School and later pursued a course in digital marketing and strategy at the Indian Institute of Management, Indore.
In his new role, Upadhyay is expected to lead key projects and strategic campaigns.