MUMBAI: Hathway Cable and Datacom Pvt Ltd appointed Pradeep Hejmadi as the chief marketing officer in April. Among many developments, the appointment went unnoticed.

Hejmadi comes with more than two decades of experience in the media and entertainment sector. He was associated with brands like Discovery India, Zee TV, Turner and MTV. 

“Seasoned leader with deep knowledge of consumer research and advanced analytics, experienced in building and leading large, multi-disciplinary teams in matrix organizations. Passion of transforming datasets into business insights, driving operational efficiency and effectiveness in transnational organisations,” Hejmadi’s LinkedIn profile says.