MUMBAI: In a first of its kind initiative, multi system operator (MSO) Hathway will live telecast the festivities of Ganesh Utsav 2015 across India. 

Hathway will telecast 24x7 all the action from the six most prominent Ganesh Mandals of Mumbai city from 17 - 27 September, 2015.

A special, dedicated channel no. 47 on Hathway will broadcast celebrations across the city of Mumbai through the 11-day period till the big Visarjan Day.

The six Ganesh Mandals are: Lalbaugcha Raja, Ganesh Galli, GSB Mandal - Ram Mandir (WADALA), Sidhivinayak Mandir, Khetwadi - 12th Galli and Dagaduseth - Pune. On the 11th day, Hathway will also air the Visarjan live from Mumbai’s Chowpatty.

It may be recalled that earlier, Shemaroo Entertainment had also acquired the rights for live video content distribution of Lalbaugcha Raja across mobile platforms.