MUMBAI: After announcing a partnership with India’s leading multi system operator (MSO) Hathway Cable & Datacom, Eros International has announced another deal with MSO Home Cable Network.
The deal involves Home Cable and ErosNow, the online entertainment service of Eros International. The subscription-based broadband streaming service of the MSO will enable its subscribers to view content from the Eros library of films and music on multiple devices such as TVs, PCs, laptops, tablets and mobiles.
ErosNow CEO Rishika Lulla said, “ErosNow is the only unique online streaming service in the world to offer both current and classic Bollywood blockbusters, music videos and popular television shows. We are pleased to be partnering with a leading player like Home Cable and make our extensive film content available to their vast subscriber base. With this pairing we continue to extend the reach of ErosNow as a leading digital entertainment brand.”
The online platform currently offers thousands of new and catalogue movies from Eros as well as other Bollywood studios. This includes a large selection of premium TV content syndicated from TV studios as well as thousands of music videos and audio tracks.
Home Cable has services in the Delhi-NCR region and delivers 50mbps broadband to its subscribers. The service will be offered at a monthly subscription price with a base price for unlimited viewing of movies.
Prior to this, ErosNow teamed up with Hathway Broadband for making its content available to its customers on smart TVs, PCs, laptops, tablets and mobiles.