MUMBAI: After inking a joint-venture with Jasper Infotech, the entity that owns and operates the digital commerce platform - Snapdeal.com, multi system operator (MSO) Den Networks has now launched a ‘TV Commerce’ channel with an aim to create a multi-nodal electronic shopping avenue for customers.

The channel is currently available for viewers on channel number 132 on Den and will be extended to other cable and DTH networks over the next six months.

With Den Networks’ reach into about 13 million households in over 200 cities across 13 states in the country, Snapdeal.com can leverage the robust distribution to provide customers easy access to products across home, lifestyle and electronics categories.

Snapdeal.com co-founder and CEO Kunal Bahl said, "Innovation lies at the heart of Snapdeal.com and with this initiative we are taking yet another step to fulfill our promise of providing accessibility to the best products at best prices to consumers across India. We are delighted to partner with a likeminded brand like Den Networks, which enjoys massive reach and brand loyalty across the entire country and especially in smaller towns of India. India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through 7V Commerce."

Den Snapdeal TV shop will benefit customers who have limited access to internet services particularly in tier 2 and 3 cities. 

Den Networks CMD Sameer Manchanda added, “We are extremely thrilled to partner with Snapdeal.com on this game-changing initiative. By leveraging Snapdeal and Den's nationwide distribution network will now be able to engage with a much larger audience, which is still not exposed to the benefits of online shopping and internet access. Together, we aim to offer the customers a wide assortment of products and provide them with a hassle free buying experience. The response to the pilot has been extremely encouraging and we are sure Den-Snapdeal TV Shop will be well received by our viewers.”